Privacy policy

1. What does the Classic Barbie Policy cover?

This privacy policy outlines Classic Barbie practices regarding information collected:

Online at  and  other websites and through or in connection with apps or software sponsored by Classic Barbie (the Classic Barbie Sites”);
When you call, e-mail or otherwise communicate with Classic Barbie;
On portions of other websites hosted or sponsored by Classic Barbie;
When you or your child use the Tabeo tablet;
In any games or promotions sponsored by Classic Barbie; and
At Classic Barbie retail stores in the United States (the “Retail Stores”).

For purposes of this Privacy Policy, Classic Barbie  includes Classic Barbie, Inc., Classic Barbie, Inc. and the Retail Stores and Classic Barbie Sites in the United States.

By visiting a Classic Barbie Site or Retail Store, participating in our rewards program or otherwise interacting with Classic Barbie, you are accepting the practices described in this Privacy Policy. We suggest you review this Privacy Policy periodically, as it may be updated from time to time. This Privacy Policy was last revised in June 2016.

2. What information does Classic Barbie collect?

Information You Give Us.

Classic Barbie may collect any information (such as first and last name, credit card number, address, e-mail address and telephone number) that you provide when you interact with Classic Barbie. Some examples are when you:

Make an online or in-store purchase;
Create or edit your Registries and Wish Lists;
Participate in a contest, sweepstakes or other promotion;
Download an application;
Participate in a game or other promotion on a Classic Barbie Site or at one of our partner’s websites;
Fill out a survey or questionnaire;
Sign up for our rewards program or other program or club;
Engage with Classic Barbie content through third-party social networking sites;
Purchase a product as a result of visiting a Classic Barbie Site, such as through our partner i-Parcel;
Set up the parental controls for the Tabeo tablet; or
Contact a Classic Barbie customer service representative.

Automatic Information Collection.

Each time you visit Classic Barbie Site or the websites of any of our partners, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:

We may record your internet service provider’s address, your internet protocol or IP address, the web page from which you came, your web browser software, the type of handheld or mobile device used to link to the web page, and the language settings on your web browser;
We may collect a record of your activity or your “clickstream” while visiting Classic Barbie Sites;
We may use “cookies” of different types to recognize your computer. A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer’s hard drive for use in subsequent visits to Classic Barbie Sites or other sites; and
We may use web beacons, match scripts, pixel tags or similar technologies that allow us to know if a particular web page was visited, an e-mail opened, links in the email utilized or if the advertisements on the Classic Barbie Sites or other sites were effective. In some instances, these technologies may allow us to match activities with particular users; and
We may collect any information you enter, share or that can be obtained from your use of our apps, games, contests, or promotions.

You have choices regarding the collection and use this information. For more information, including how you can opt out, click here: About Classic Barbie Advertising

We operate cameras in our Retail Stores for security and operational purposes. Except for security and loss-prevention purposes, we do not use these cameras to identify you personally.

Combined Information.

Information you provide at our Retail Stores may be combined with information that you provide online at Classic Barbie Sites, as well as with information about your product interests and purchases we collect automatically. The information you provide to Classic Barbie may also be combined with demographic and other information that is available from other sources in order to allow Classic Barbie to better communicate with you and enhance our customer service and your shopping experience.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, Classic Barbie and the Classic Barbie Sites do not recognize DNT.

3. How does Classic Barbie use and share personal information?

Using Your Personal Information

Your personal information is used by Classic Barbie and others to enhance your customer experience, respond to your requests, improve our customer service, tailor offerings and advertisements to you, communicate with you about products, services, special offerings and events or programs offered by Classic Barbie or our marketing partners that may be of interest to you. We participate in interest-based advertising and we or others may use information about you to deliver to you or allow you to see certain advertising based on your interests, searches you perform, information you provide, or your activity on Classic Barbie Sites or other websites.

Classic Barbie may also use this information to analyze and manage its businesses. Aggregate or combined data is collected from online and offline facilities and may be used to enhance the ability of Classic Barbie to communicate with you and to support business functions such as fulfillment, internal business processes, marketing, authentication, customer service, fraud prevention, and public safety and legal functions.

Sharing Your Personal Information

With Third Parties: Classic Barbie may share your personal information with third parties, including as set forth below.

With Other Parts of our Business and our Business Partners: Personal information collected by any part or department of Classic Barbie business will be used in accordance with this Privacy Policy and may be shared with other parts or departments of Classic Barbie business and with our business partners, including third parties, for use in accordance with this Privacy Policy. For a list of apps and developers that Classic Barbie works with, including preloaded apps and developers on the Tabeo tablet, click HERE.

With our Service Providers: Classic Barbie may share your personal information with service providers. Some examples of things service providers may do that may involve your personal information are:

Authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, our rewards program, and cobranded or joint product and service promotions.
Developing, hosting or maintaining the Classic Barbie Sites on behalf of Classic Barbie.
Warehousing product, personalizing product and performing order fulfillment and shipping services on behalf of Classic Barbie or on your behalf and at your request.
Aggregating customer information and/or improving customer service. We may then share such aggregated information with prospective marketing partners and advertisers.

These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined above and below) or other automatic collection technology on our behalf. The service providers are contractually restricted in the ways they may use your personal information.

In Connection with Business Transfers: In the event that a store, division or part or all of Classic Barbie (or the assets of a Classic Barbie entity) is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.

To Comply with Laws: Classic Barbie may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its visitors and customers, Classic Barbie employees or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

On Registries and Wish Lists: Registries and Wish Lists are made available for viewing by others. If you create your Registry or Wish List and elect to make it available online, your information will be accessible at and may be available at other sites as well. If you purchase an item off a Registry online, your billing name and address will be made available to the Registrant in their online Gift Manager. If you create your Registry or Wish List at . your Registry information may also be accessible at the Retail Stores.

4. How is my personal information protected?

Classic Barbie uses industry-standard security techniques on the Classic Barbie Sites to help protect against the loss, misuse or alteration of information collected from you at the Classic Barbie Sites. When you access your account information or transmit personally identifiable data to the Classic Barbie Sites, that information is stored on servers that the Classic Barbie Sites have attempted to secure from unauthorized access or intrusion. “Secure Socket Layer” software encrypts personal information you transmit to the Classic Barbie Sites. Classic Barbie cannot be and is not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.

“Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it might be from Classic Barbie asking for your personal information, do not respond. Classic Barbie would not request your password, user name, credit card information, or other personal information through e-mail.

5. What are my choices regarding how my personal information is collected and used?

Communications from Classic Barbie. From time to time you may receive communications including mailings, telephone calls or e-mails from Classic Barbie with information on products or services, discounts, special promotions, upcoming events or other offers from Classic Barbie or its marketing partners. You may opt out of receiving e-mail communications by clicking the “Unsubscribe” link at the bottom of the e-mail received or click here to unsubscribe from future e-mails. It may take us up to 10 days to complete this process, as permitted by law.You may opt out of receiving mailings or telephone calls by contacting us at and asking for a customer service representative who will instruct you on how you may opt out of receiving such communications. Please note that if you request that your name be removed from a Classic Barbie mailing list, your name will be removed from all of the mailing lists maintained by Classic Barbie. In addition, your personal information may be retained in the database for recordkeeping purposes and for internal research and analysis.

Interest-based advertising. We participate in interest-based or behavioral advertising. This means that you may receive communications, special promotions, and see advertising on Classic Barbie Sites or other websites tailored to how you browse or shop at Retail Stores, on Classic Barbie Sites or other websites. You may also see advertising for Classic Barbie on other advertising on other websites based on your particular interests and online activity on Classic Barbie Sites or other websites. You have the choice to tell us not to collect and use this information. Learn more about this kind of advertising and how you can opt out by clicking here: About “R”Us Advertising

6. What are cookies and how does Classic Barbie use them?

The Classic Barbie Sites use “cookies,” which are small pieces of information stored by your browser or other application on your computer’s browser or hard drive. The cookies are used to connect your computer with information stored about your online activity, searches, preferences and product purchases both within the same website visit and from one visit to the next on Classic Barbie and/or other websites. (Some examples of this data include your account preferences, items added to your cart, user specific information on pages accessed, searched terms or addresses entered, and previous visits to the site.) The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies or how to disable cookies altogether. If you reject cookies, you may not be able to participate in certain activities or receive a promotion tailored to you. The Classic Barbie Sites do not control and do not guarantee the effectiveness of browser-based tools for managing cookies.

We or our partners may also use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. They may be recognized by other sites or by our marketing or business partners. Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not remove Flash cookies. Click here to learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.


8. What is Classic Barbie children’s privacy policy?

The Classic Barbie Sites, including the Tabeo tablet, do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If Classic Barbie learns that a child under the age of 13 has submitted personally identifiable information online without parental consent, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please contact us at


Third-party apps preloaded or downloaded to the Tabeo may collect your child’s name, username or screenname, photos, video, or audio recordings, geolocation information, and IP address or other persistent identifiers. Certain apps may permit in-app purchases or include social network features. You should review the privacy policy of each application before you allow your child to access or download an app on the Tabeo.

We encourage you to actively use the parental control features of Tabeo to monitor and control your child’s use of Tabeo, including which apps they have access to. You should make sure you keep your parental password safe and not give it to your child. If you change your mind about an app and want to opt-out of allowing an app to collect information, you can block the app at any time through use of the parental controls feature of Tabeo. In those circumstances you may also want to contact the developer to ask them to not use and/or delete prior information collected regarding your child.